Blockchain – brilliant technology


Brilliant technology behind the hype on crypto currencies

Blockchain – more than just Bitcoin

Topics around blockchain, crypto currencies and bitcoin are not only discussed among “tech insiders” in Switzerland or Singapore, but also all over the world. There are countless reports, valuations, forecasts. Why is it such a hype? Why will this technology keep us fascinated for a very long time?

The promising technology behind Bitcoin is the distributed ledger technology, which is usually referred to as “blockchain”. It enables a profound change in many industries and offers numerous fields of applications. Our experiences show us that the blockchain will be applied in more and more companies and industries in the future because of its various possibilities.

What is behind the blockchain?

The heart of the blockchain is a decentralized and secure data storage as encrypted data were distributed across a network of nodes. The data were stored tamper-proof and transparent but cannot be subsequently changed. Compared to the classic models of online data storage, there is no need for a central third-party data storage. Consequently, only the producer of the data has the control.

With this fundamental evolution of data storage in place, many companies explore new opportunities to store digital content such as photos, music, texts or information about valuables like art or diamonds. For example, Everledger offers blockchain-based solutions to track art, wines, and other valuables transparently throughout their lifetime and to identify their origins. This ensures trust and transparency along the supply chain.

In the blockchain, my data is stored decentrally and tamper-proof and only I have the control over my data.

It is not surprising that blockchain technology has particularly become well-known in the financial industry as Bitcoin, Ether and hundreds of other cryptocurrencies are products of this technology. Compared to the traditional money transfer of banks, which can take few days, the blockchain enables cost-effective, secure payment transactions across borders in real time. Ripple is just one example for many other implemented projects in the financial industry.

What is a smart contract?

Another fascinating thing are smart contracts. Smart contracts mean nothing else than the automated execution of a predetermined operation with the fulfillment of previously predetermined conditions. The decentralized recording of the date on the blockchain supports the execution of these contracts, which in some cases significantly speeds up processes and reduces costs.

What comes next?

There are so many different and promising applications for the blockchain – the ones described here are just the beginning of a new and exciting era. We are eager for the exciting changes and technological advancements and are looking forward to shaping them together with you.

Catch the Future…!

Destination Future

Let´s create Future

We at EARLY BRANDS are looking forward to many exciting developments and changes through the Blockchain. And we look forward to shaping them together with positive people – like you !

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