Operative versus future?
HOW TO CREATE THE FUTURE IN DAILY BUSINESS
For more than 15 years, we have been successfully shaping the future together with leading medium-sized companies and family offices. From this experience in innovation consulting we know: Operational tasks often outweigh innovation and future topics. First come, first served. That is clear. And the right thing to do. Companies live from day-to-day business. But: Tomorrow’s money will not be earned with yesterday’s products/services…
Our Innovation & Technology Consultants have developed 21 theses on how to enable an innovation mindset in everyday life. So that daily business and the future do not remain opposites. Catch the Future…! Get out of the operational hamster wheel and into the future…
Our top #5 insights for an innovation mindset:
#1 THE BIGGEST BOTTLENECK TO SUCCESSFUL ENTREPRENEURSHIP IS NOT MORE MONEY, BUT THE TIME AND ATTENTION OF CUSTOMERS, EMPLOYEES, AND PARTNERS.
What we mean by that? Innovations are made by people. But more importantly, wanted by people. Therefore: Listen. Even in day-to-day business: Ask customers and identify needs. Involve colleagues from other areas. Together, be open to new perspectives and horizons. This is how ideas for future topics and innovations can emerge from the market. And 1 + 1 quickly becomes 3…
#2 OUR CREATIVE PLAYING FIELD IS ENDLESS THANKS TO DIGITALIZATION. GET OUT THERE AND TAKE ADVANTAGE OF MANY OPPORTUNITIES.
Disruptions are rarely within your own core business. Therefore: think across markets and industries. Think outside the box, even in day-to-day business. Take time for creativity. And proactively open up playing fields for new opportunities and chances.
#3 MARKETS THAT DO NOT YET EXIST CANNOT BE ANALYZED.
In daily business revenues, sales and profit are the key indicators. Business cases are also a great support for future and innovation topics, to assess value potentials and markets at an early stage. But don’t invest too much energy here. Due to market momentum and volatility future cannot be planned – despite looking into the crystal ball.
#4 IT IS BETTER TO START IMPERFECTLY THAN TO HESITATE PERFECTLY. BUILD-MEASURE-LEARN INSTEAD OF PLANNING AND DESIGNING EVERYTHING DOWN TO THE SMALLEST DETAIL.
The future is not a plan that can be worked out step-by-step. Being fast is more important, because what is up to date today may already belong to the “old school” tomorrow. Therefore, courageously and agilely bring small balls into the air. Experiment, learn from it and then improve. Instead of investing high efforts already at the beginning.
#5 MARKET-LEADING TECHNOLOGY COMPANIES LIKE APPLE, AMAZON, FACEBOOK, AND HUAWEI INVEST 10-15% OF THEIR REVENUE IN INNOVATION AND APPLIED RESEARCH.
WHAT IS THE FUTURE OF YOUR COMPANY WORTH TO YOU?
Catch the Future…!